I have been working with several companies - trying to nail down a box size and type for my organic tea business. Chris Martin was the ONLY rep in all of the companies I reached out to who was responsive, helpful, and walked me through the entire process. It was an absolute pleasure to give my small business dollars to Plus Printers! I will provide another review after I receive my custom product!
Decals and stickers are common options for surface decoration and brand promotion. However, a lot of individuals use these phrases together without understanding that they relate to slightly different products. This article will discuss the differences between decals and stickers, their manufacturing process, and common uses.
What Are Stickers?

One of the most adaptable and popular products for both personal and professional usage are stickers. Although they can be made of several materials, paper, vinyl, or polyester are the most often used materials.
Defining Stickers
Stickers are pictures, text, or designs with a sticky backing that can be placed to a variety of objects. Create customizable stickers, whether you use them for branding, labeling, or just decoration.
Types of Stickers
There are multiple types of stickers that have multiple functions.
- Paper Stickers: Generally used indoors, paper stickers are frequently used to product labels or packaging.
- Vinyl Stickers: Used outdoors on automobiles, windows, and other surfaces exposed to the weather, vinyl stickers are more weather-resistant and durable than paper stickers.
- Clear Stickers: Used when a smooth, quiet appearance is required, clear stickers are made with a clear backing.
Application of Stickers
Generally, stickers are simple to use. To apply the sticker, just remove the backing and push it into the surface. They are frequently used to add personalization to notebooks, water bottles, computers, and other products. Stickers work well in business for packaging, branding, and marketing.
What Are Decals?
Decals are a particular kind of sticker; however, they are often bigger and made to be applied more permanently. Usually made from vinyl, they come with a transfer paper to facilitate their installation on surfaces.
Defining Decals
An adhesive design, picture, or text made to be applied to surfaces such as windows, cars, and walls is called a decal. Decals usually consist of three layers: the vinyl design itself, a transfer layer on top, and a backing paper.
Types of Decals
Depending on the use and place, custom decals come in a variety of forms:
- Wall Decals: Commonly used as decorative elements for homes, wall decals are attached to walls and are usually simple to remove without causing paint damage.
- Car Decals: Used on vehicles for branding, marketing, or personal expression, car decals are made to resist outdoor environments.
- Window Decals: Frequently placed to shop windows, window decals can promote sales, business hours, or simply be attractive.
Application of Decals
Compared to stickers, decal installation is more difficult. The following steps are common part of the procedure:
- Setting up the decal.
- Removing the backing paper while making sure the transfer layer maintains the pattern.
- Strongly pressing the design to ensure it sticks to the surface.
- Gently removing the transfer layer without damaging the pattern.
Applying decals requires a little more accuracy, particularly for bigger or more complex designs.
Differences Among Decals and Stickers
Decals and stickers are similar, yet they are also different in a few significant manners. Let’s examine the main differences:
Material and Durability
Paper, vinyl, and polyester are few materials that is used to create stickers. Paper stickers work well inside and are usually less durable. While, vinyl stickers are more weatherproof and stronger.
Vinyl is often used to create decals because of its long-lasting stickiness and sturdiness. Decals are suitable for more permanent applications since they are made to withstand challenging environments including rain, sun exposure, and other environmental elements.
Application Process
Applying stickers is easyâjust peel and stick. Anyone can apply them without much accuracy being required. While, decals need greater consideration when applying. While using a transfer layer in decals facilitates more precise design positioning, it also introduces a further step into the process.
Purpose and Usage
Because of its adaptability, stickers may be used for a variety of tasks, such as personal decoration, labeling, and branding. Smaller sizes of these are often used for event marketing, laptop decorations, and product labeling.
Decals are more specific and are frequently utilized when a larger, sturdier design is required. Decal art can be applied to an automobile, a company logo on a shop window, or decorative wall art.
Choosing Between Decals and Stickers
Depending on the purpose of the usage and the surface, you should choose between using a decal or a sticker. Below are several things to consider:
Purpose of Usage
A sticker is probably your best option if you need something quick, simple, and perfect for indoor use. Stickers are useful for little decorative things, advertising, and labeling. Decals are a preferable choice for large designs or more long-term outdoors uses.
Surface Type
Stickers are often utilized on flat, smooth surfaces like packages, notebooks, and bottles. Decals are more adaptable and may be used on surfaces that require a strong, long-lasting stickiness, such as window clings, automotive decals, and wall decals.
Durability Requirements
Decals are a better choice if longevity is a concern, particularly in outdoor settings. Decals are the preferred option for long-lasting displays since they are made to withstand weather and sunshine. Although stickers, especially vinyl ones, can also be strong, they are usually not as sturdy as decals.
Common Uses for Decals and Stickers
Decals and stickers are used in different manners and businesses. Here are a few typical applications:
Stickers
- Product Labels: Used to improve product presentation, offer information, or brand packaging.
- Promotions: Given as gifts in packaging or during events.
- Decorative Items: Applied to individual products such as calendars, phones, and water bottles.
Decals
- Vehicle Graphics: Applied to automobiles, trucks, and motorbikes for branding, customization, or decoration.
- Wall Art: Wall decals are often utilized in interior design to create unique patterns or quotes in living spaces.
- Business Logo: Used on doors, walls, and windows to promote a brand, advertise, or provide operating hours.
Final Thoughts
While decals and stickers are similar in many ways, they differ in terms of materials, applying methods, and target applications. Decals are chosen for their longevity and adaptability for bigger, more permanent projects, whereas stickers are usually used for smaller, more temporary applications. Knowing these differences enables you to choose the ideal product for branding, decoration, or marketing objectives, among other particular uses.
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Chris Martin was so helpful and responsive! We needed custom folders made and looked at various different companies, but Plus Printers ended up offering the best quality and price. This was our first time ordering, but Chris guided us through every step and even sent us videos of sample folders and mockups of our final product so we could proceed with confidence. Thank you Chris and Plus Printers, we will definitely re-order when we run out of this batch.
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We are very pleased with our packaging design! It was great working with Steven, I almost didn't work with Plus Printers because of their pricing but Steven went out of his way to try and negotiate prices with the sales department to fit our budget and offered us more budget-friendly packaging options as alternatives. Very responsive to my emails and made sure that our designs were how we wanted them! I look forward to working with them again soon!
wonderful service from a company that went beyond expectation to help my project get up and running smoothly. My sales rep, Paul, and the design team at Plus Printers made sure to have every detail in place and gave me a quote other companies could not touch! Lead times were accurate and updates for shipping were by far the most stellar i have yet to see. Thanks a milion!
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