It’s official. Halloween is just around the corner. It is more than just spooky and dramatic costumes; it’s a great opportunity for makeup and skincare brands to connect with your customers in an engaging and fun way.  

For this, you just need the right branding and marketing strategies. By this, makeup brands can stand out in the market and drive more sales during the Halloween festive season.

Need spooky beauty packaging ideas that help create buzz during the most well-known season for beauty lovers? If so, find the holiday packaging trends for makeup given below!

Explore Spooky Beauty Packaging Ideas

Are you eager to explore new and creative spooky beauty packaging ideas? Let’s look at the ideas mentioned below.

• Market-Themed Products

Do you know what is FOMO?  It’s the “fear of missing out”. Yes, you heard it right.  Today, 60% of customers are influenced to purchase due to this significant factor. To grab the possible attention of customers, effectively offer limited-edition products.  

Nowadays, brands and other businesses can take advantage of this FOMO factor by announcing a limited edition spooky packaging with themed designs, product names that are spooky, or vibrant festive colors.  For instance, a lot of makeup industries can simply launch a pumpkin face mask palette of eyeshadow. This is an excellent marketing and could go a long way.

• Offer Virtual Makeup Try-On

Many beauty brands allow their customers to try on makeup virtually by sending them a beauty product for testing. It creates trust between a brand and its customers. Also, there is a growing popularity of AR technology, which is known as augmented reality. 

With this modern technology, users can get their hands on spooky beauty filters and share their unique selfies on different online social media platforms. 

• Use Interactive AR Packaging

Want to offer an interactive Halloween adventure to customers? You can try AR elements that offer customers a thrilling adventure. This also helps multiple cosmetic companies take their custom packaging to a higher level. When scanning a barcode printed on packaging with a smartphone, the packaging will reveal a spooky character. 

It creates an impressive unboxing experience that users will love to share on social media apps.

• Must Engage With Social Media Contests

If you are engaging with social media contests, it will help boost brand engagement during the Halloween holiday season. For example, brands or businesses can organize a challenge for Halloween makeup, which invites more users to their beauty products.

Most probably, they will share it on social media using a brand name or hashtag. You can offer them exclusive prizes to attract more audience to your brand.

• Collaborate With Influencers

Most brands prefer to market their products by approaching famous influencers because customers trust their authenticity. 

Brands approach them by asking them to create a Halloween makeup tutorial using their products. It boosts brand visibility and provides users with new market products. 

• Create Eye-Catching Visuals

Adding spooky aesthetics is a smart way for businesses to create a consistent and vibrant Halloween theme. For social media posts or your online webpage, consider adding elements related to Halloween, like pumpkins, cobwebs, and dramatic color schemes. This adds a creative touch to your custom Halloween packaging for cosmetics and also generates excitement among the customers for this season.  

• Run Promotions And Discounts

Offer discounts to your valued customers during this Halloween season. You should consider offering advertising deals like “ Get 70% off”, “ Buy one & get one free” on some beauty items. 

Tell them that it’s a limited-time offer, grab now, before it’s too late. This helps in boosting sales.

• Celebrate Halloween With Increased User Engagement  

Create engaging and exciting opportunities for your brand by advertising Halloween presents. If you implement these branding ideas, you can drive more sales and boost brand engagement. 

• Add Halloween Typography

Typography on packaging is important as colors, design, and graphics. To make or break your brand name in the marketplace, the right choice of typeface is significant. A classy font paired with a vibrant, spooky graphic might scare away sales. 

Halloween fonts should show sharpness, drips, and distress. You can also customize them to your choice by approaching some online brands. 

Summing Up 

To make your brand the next level, keep an eye on the latest trends in spooky beauty packaging. Over time, it will become a great marketing asset. By incorporating unique and creative insights into your festive beauty product boxes, you’ll get greater business success.